Winter Weather Clothing

I was watching some skiing and snowboarding event on some cable sports network (sorry, can't remember which one), and amidst all of the Nike and Adidas wear, I saw some Volcom clothing. I've never heard of it before, but apparently it's all the rage with snowboarders and skateboarders. It's along the lines of The North Face and Patagonia (with the same prices too). I myself don't own any, but it's rather stylish. Maybe if I could afford really expensive winter weather sportswear I'll never use...I'd buy it.

Tags: skiing, snowboarding, cable, Nike, Adidas, The North Face, Patagonia